The Grimster

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Megan Muir.jpgCONTRIBUTED BY
Megan Muir

Venture capitalist Fred Wilson recently published a guest post on his blog from Giant Robot Dinosaur about “Minimal Viable Personality”, what Fred refers to as “voice“.  Giant Robot Dinosaur, a/k/a “The Grimster”, explains why personality is a critical aspect of a successful product.  This is true for products of venture-backed companies or those funded in other ways.  I am including it here because I think it is particularly important for startups – as they usually get just one chance to succeed with an initial product – and because I love the drawing of bread versus bacon.

As The Grimster explains in his typical succinct BUT ALL CAPS manner:

  • MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT.
  • SECOND MOST IMPORTANT IS BUILD PERSONALITY FOR PRODUCT.
  • NO HAVE PERSONALITY? PRODUCT BORING, NO ONE WANT.

As illustrated by this simple yet solid pictorial advice:

Bacon not Toast.bmp

Continue Reading Products Need Personality: BE BACON NOT BREAD