Online and social media have revolutionized the way companies interact with their customers – allowing them to target customer interests and engage customers much more directly.
Entering into the world of social media, however, may pose reputational challenges. On-line stores and e-commerce platforms encourage customers to post reviews about the products they offer. Numerous companies directly prompt their customers to “like” them on Facebook or to comment on Twitter about their consumer experiences. But what if the responses customers post are less than glowing? What if a company is the target of defamatory falsehoods? Many companies simply are not prepared to address the consequences of such behaviors.
Writing for The Social Media Monthly, DLA lawyers Mary Gately and Victoria Bruno look at the speech and defamation issues companies should be aware of in an age when e-commerce meets social media. Read their piece online here or download the article in PDF format here.