Online and social media have revolutionized the way companies interact with their customers – allowing them to target customer interests and engage customers much more directly.
Entering into the world of social media, however, may pose reputational challenges. On-line stores and e-commerce platforms encourage customers to post reviews about the products they offer. Numerous companies directly prompt their customers to “like” them on Facebook or to comment on Twitter about their consumer experiences. But what if the responses customers post are less than glowing? What if a company is the
Continue Reading Ten Tips for Navigating Defamation Issues in Social Media
Public companies are increasingly turning to social media to market their products and services and drive revenues. Given the sheer number of people who tweet, blog and post, the unique ability to target a message to a desired demographic and the relatively low cost of digital media marketing efforts relative to traditional advertising, such efforts are only going to increase. At many public companies, anyone from the C-level management team to the sales and marketing teams to individual employees – including those who are not designated as company spokespersons under the company’s communications policies – may be using social media to promote the company’s products and services.