Online and social media have revolutionized the way companies interact with their customers – allowing them to target customer interests and engage customers much more directly.

Entering into the world of social media, however, may pose reputational challenges. On-line stores and e-commerce platforms encourage customers to post reviews about the products they offer. Numerous companies directly prompt their customers to “like” them on Facebook or to comment on Twitter about their consumer experiences. But what if the responses customers post are less than glowing? What if a company is the

Continue Reading Ten Tips for Navigating Defamation Issues in Social Media

Our D.C. colleagues Radiance Walters and Debbie Rosenbaum have a great piece posted on Corporate Counsel Magazine concerning contests, sweepstakes, and giveaways using social media.  They discuss the responsibilities and pitfalls associated with these activities.  Key aspects they discuss are:

  • Be Aware That Federal and State Laws Apply
  • You Should Follow Your Platform’s Terms of Use
  • You Should Always Include Official Rules

Read the full article here.
Continue Reading Social Media Contests and Sweepstakes

Courtesy of our colleagues in DLA Piper’s Technology and Sourcing Group comes the October 2011 Global Technology and Sourcing Newsletterwhich includes articles on cyber security, the European Commission’s €9 billion investment to improve pan-European access to high-speed broadband, proposed reforms of the UK’s online gambling regulations, social media in the workplace, outsourcing and more.  The entire October Newsletter, edited by Mark O’Conor, is available here.  You may also access the September Global Technology and Sourcing Newsletter here.
Continue Reading Global Technology and Sourcing Newsletter

social-media-small.jpgPublic companies are increasingly turning to social media to market their products and services and drive revenues. Given the sheer number of people who tweet, blog and post, the unique ability to target a message to a desired demographic and the relatively low cost of digital media marketing efforts relative to traditional advertising, such efforts are only going to increase. At many public companies, anyone from the C-level management team to the sales and marketing teams to individual employees – including those who are not designated as company spokespersons under the company’s communications policies – may be using social media to promote the company’s products and services.Continue Reading Do your corporate governance policies consider social media?