If you are a startup and considering how to make the most of your marketing dollars, I would highly recommend that you read Mark Suster’s post “How to use PR Firms at Startups.”  If done properly, public relations can be an excellent tool to help get the word out about your startup and its products – and Suster’s post provides some great thoughts to consider.

Also, if you do not already read Suster’s blog Both Sides of the Table, I highly recommend that you do.