DLA Piper is pleased to announce the launch of Prize Promotions Around the World, an updated edition of our popular handbook.

Prize Promotions Around the World is an online tool designed to assist companies across the globe in managing the early development stages of a prize promotion, such as a sweepstakes or a skill-based contest, and to bring to their attention potentially problematic issues.

Key features include:

  • Additional jurisdictions, now with over 35 countries
  • Expansion of topics, including rules on judging and sanctions
  • Interactive map, highlighting the range of


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CONTRIBUTED BY
Scott W. Pink
scott.pink@dlapiper.com

DLA Piper’s Advertising Group is pleased to present the 2014 edition of our Prize Promotions Across the World Handbook, covering 20 jurisdictions. Many companies use prize promotions as an effective and increasingly popular marketing tool — and the internet and various social media platforms make this an attractive, cost efficient means of reaching a large, multi-jurisdictional customer base, but it is not without its legal challenges. The handbook provides a high-level overview of some of the key requirements surrounding prize promotions, from the
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Our D.C. colleagues Radiance Walters and Debbie Rosenbaum have a great piece posted on Corporate Counsel Magazine concerning contests, sweepstakes, and giveaways using social media.  They discuss the responsibilities and pitfalls associated with these activities.  Key aspects they discuss are:

  • Be Aware That Federal and State Laws Apply
  • You Should Follow Your Platform’s Terms of Use
  • You Should Always Include Official Rules

Read the full article here.
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